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Veteran adgrunts will recall the Swedish company MoneyMarketingMedia (even the name gives me a headache) who sold the media of sticking stickers on coins - something that both the airline FlyMe and GoGorilla did for the TV-show Traffic back in 2004.
When 2005 rolled around the laws in Sweden had changed to be quite explicit in forbidding advertising on Swedish coins to quell this trend right quick. It didn't help, this week Göteborgs Posten (the Gothenborg Post) is advertising with stickers attached to two coins aimed directly at Uni students.
Last Tuesday during the traditional "nollkamp" at Chalmers, coins were scattered all over the campus. When you tried to pick them up, you'd discover that two coins were stuck together by a sticker which read "Now you can afford it!" enlighting the students to the fact that a subscription to GP is only two kroner a day. If GP will be fined for breaking the law as stated in the new law about marketing on money remains to be seen. They can probably afford it though.