Jeep parks on the wall of Penn Plaza

Nissan isn't the only car brand to create some buzz with crazy ad-installations. Jeep caught everyones eye when it scaled up the side of Penn Plaza and parked at the top where a sign exclaimed "Jeep Parking only". Onlookers gawked as the Jeep scaled the entire 30-story skyscraper. You can view a video of the climb at www.jeep.com (wmv file here).

Naturally the Jeep had a little help, even the 2005 Jeep Grand Cherokee can't really scale tall buildings. The car was fixed to a sled and a steel cable and the whole plot was pulled up by a crane. The effect was still quite impressive. Jeep marketing vice-president Jeff Bell explains: "We wanted to make an impossible-to-miss statement..." They succeded.

Hat tip to Claymore.

Client: Jeep

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Andreas-Udd's picture

Nice one! Wish I had seen it 'drive' up the wall, very eyecatching idea.

Dabitch's picture

I wish they had an alternative to the windows media, that dodgy format keeps freezing and blipping out on me. (Image/sound drops).

silver3's picture

I wish they wouldn't have had Johhny Q. Marketing there turning it into a circus side show act with his bullhorn & buzzwords.

"Hey everybody, if you didn't notice the Jeep on the side of the building & big-ass parking sign, watch my finger while I point at it. Can everyone hear me in the back?"

Dabitch's picture

Hahaha.. Bullseye!

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.