Nissan isn't the only car brand to create some buzz with crazy ad-installations. Jeep caught everyones eye when it scaled up the side of Penn Plaza and parked at the top where a sign exclaimed "Jeep Parking only". Onlookers gawked as the Jeep scaled the entire 30-story skyscraper. You can view a video of the climb at www.jeep.com (wmv file here).
Naturally the Jeep had a little help, even the 2005 Jeep Grand Cherokee can't really scale tall buildings. The car was fixed to a sled and a steel cable and the whole plot was pulled up by a crane. The effect was still quite impressive. Jeep marketing vice-president Jeff Bell explains: "We wanted to make an impossible-to-miss statement..." They succeded.
Hat tip to Claymore.
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