Spotted this rather nice press-ad for Bodyform. Normally a very drab category with recycled ideas and little insight this ad show that the authors know what it's like to be wearing a skimpy bikini and frolicking in the water.

Shame that the pack-shot is seemingly 'glued' on, with such a harsh color and strong shadow on it, ruins the otherwise nice typographic look of the ad IMHO.

Client: Bodyform


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.