Lights.... Camera.... ASTEROID!

Claymore summed it up thusly back in 2001, when he reported on the Russian arm of Space Station Alpha allowing four brand to shoot commercials in space.
Since then many an ad has been shot in space, some creative and some complete dreck as usual, and now it's Japanese cup a noodle's turn. Sign on San Diego reports

Japanese noodle maker to film TV commercial at International Space Station.
Starting next month, Nissin Food Products Co. will film a promotional spot on the International Space Station for Cup Noodle, featuring a sales pitch by a hungry Russian cosmonaut.

Idea-wise, it's not the first time that Cup-a-noodle has been in space - they also make "Space Ram" a noodle that homesick japanese astronauts can eat in zero gravity.
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