More napkins from McDonald's and DDB in Stockholm, Sweden. Seems the motto for this campaign was "think big". Here oversized napkins made out of real napkin paper were stapled into the middle of Metro as a double-page spread.

See also: McDonald's Big 'n' Juicy Burger "Giant napkin" poster and the Mcdonald's - Extra large coffee - Sweden press.

Andreas Dahlqvist - Executive Creative Director
Johan Holmström - Creative Director
Ted Harry Mellström - Creative
Simon Higby - Creative
Martin Lundgren - Creative
Joachim Levin - Agency Producer
Lars Friberg - Account manager
Anna Hellenberg - Agency Producer

Commercials: 
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Comments (1)

  • Wendall's picture
    Wendall

    Hmm...this one doesn't seem much bigger than an actual napkin unfolded. Come on, guys, big it up a notch!

    Feb 27, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.