More giant stuff from McDonalds and DDB in Stockholm, Sweden. This time they turned a poster into a giant napkin dispenser - with real napkins inside. I wonder how long it lasted, I bet homeless people used the napkins as bed linen.

See also: Mcdonald's - Extra large coffee - Sweden press and the McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread.

Andreas Dahlqvist - Executive Creative Director
Johan Holmström - Creative Director
Ted Harry Mellström - Creative
Simon Higby - Creative
Martin Lundgren - Creative
Joachim Levin - Agency Producer
Lars Friberg - Account manager
Anna Hellenberg - Agency Producer

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Comments (3)

  • Wendall's picture
    Wendall

    Are those napkins made of actual napkin material? If so, that might be a world record of some sort.

    Feb 27, 2008
  • Dabitch's picture
    Dabitch

    Yes, real serviettes = napkin paper. I suspect world record too.

    Feb 27, 2008
  • Wendall's picture
    Wendall

    If they really are making a campaign of this, they could break all sorts of fast-food related "big things" records. Biggest straw, biggest packet of ketchup, biggest fry, etc. Probably worth it for the publicity they'd get.

    Feb 27, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.