Moma, Sao Paolo has created a campaign for a thermal insulating paint that keeps your home at the ideal temperature. Now, how do we tell the punters about this rather neat feature? Easy - a new take on venn diagrams. Where Sweden and Senegal meet temperature-wise must be the perfect temperature!

“Metalatex Thermal Paint. A perfect temperature for your house.”

Advertised brand: Metalatex Thermal Paint.
Advert title: Maps (Swenegal, Finrabia, Sudanada)

Advertising Agency: Moma, Sao Paulo
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Photographer: Fernando Moussalli
Published: April, 2010


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.