New Balance gives everyone in Canada* a free pair of shoes.

*Canada, Kansas, that is. Clever stunt to introduce New Balance Woods Pack, a 574 pack exclusive to The Great White North. The spot is classic and charming as the print.

Client: New Balance Canada
National Marketing Manager: Jon Purdy
Senior Manager: Aaron Prychidny
Retail Manager: Matt Merko
Brand Marketing Specialist: Jessica Copeland
Agency: Havas Worldwide Canada
Chief Creative Officer: Helen Pak
VP, Creative Director: Cory Eisentraut
Associate Creative Director: Brian Allen
Art Director: Natee Likitsuwankool
Copywriter: Deric Moore
Group Account Director: Ian Bryce-Buchanan
Account Director: Han Hoang
Account Executive: Colin Kikcio
Agency Executive Producer: Francesca Marchese
Agency Producer: Hannah DeCelles
Production Company: Q Media Solutions
Director: Graeme Mathieson
Canada, Kansas
Bruce W. Producer Coordinator: Allison Walsh

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