Nivea placed these rather humorous couches promoting its Good-Bye Cellulite cream in strategic places in South Beach during Miami Fashion Week.

Agency: TBWA\Chiat\Day New York
James Cheung : Creative Director
James Cheung : Copywriter
Peter Unger : Art Director


Comments (2)

  • Shika's picture

    I want one of these couches. Slightly surrealistic.

    Sep 01, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.