Nordstrom to unveil own broadband video channel

On Monday, Nordstrom will unveil a broadband video channel as part of their overall marketing initiative at Nordstrom Silversceen. Developed by Fallon Minneapolis and using Maven Networks' broadband video technology, Nordstrom will broadcast new content to the Silverscreen channel on customers' desktops about once a month.

Nordstrom customers will be invited, via email, to download Nordstrom Silverscreen(TM). The broadband media channel will premiere a first-ever video remix featuring The Go-Go's Our Lips are Sealed, directed by Olivier Gondry, executive produced by Michel Gondry and with music remixed by FatBoy Slim. In the video, new footage showing women in Nordstrom merchandise is blended with the original Go-Go's footage. The interactive media application sends HD-quality, full-screen broadband video direct to customers' PCs where they can shop merchandise from the video by clicking through to Nordstrom.com. In the Nordstrom Silverscreen(TM) "mixing room," customers can also create a new personalized remix of the song by mixing and matching clothes on a mannequin.

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Similarly, Comedy Central launched MotherLoad, it's its first broadband-optimized video channel, yesterday.

According to the company, "COMEDY CENTRAL MotherLoad" is a video player designed and optimized to take advantage of broadband speed and features exclusive and dedicated content including video clips from current and classic Comedy Central shows, stand-up performances, sneak previews, behind-the-scenes exclusives and original content."

There is advertising mixed in with the content using :30 pre roll ads. More on that in this article.

I smell a new trend. ;)