DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

Client: Pescariu Sports&Spa
Agency: DRAFTFCB Bucharest
Dragos Radulescu - Creative Director
Dan Bondrea - Copywriter
Wanda Hutira - Art Director

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.