DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

Client: Pescariu Sports&Spa
Agency: DRAFTFCB Bucharest
Dragos Radulescu - Creative Director
Dan Bondrea - Copywriter
Wanda Hutira - Art Director


Comments (2)

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.