To announce that "Ryska Posten" delivery services has changed cars, from gas-guzzlers to a hybrid Toyota fleet, Ad Agency KING attached little hamsters to the hubcaps. Not real hamsters, obviously - but little photographs that were weighed down with a bit of lead, inside a photograph of a hamsterwheel, thus when the car moves the hamster stays 'running' at the bottom of the wheel.

Kudos: Axel Isberg Art Director, Pontus Thorén copywriter, Ylva Abrahamsson project leader, photography by Niklas Alm.

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.