Secret Diary of a Call Girl knows that sex sells, but is discreet

Over at DRAFTFCB Auckland, New Zealand they probably jumped for joy when they got the "Secret Diary.." brief, as we all know that sex sells and now they could do really sexy stuff. But like really classy callgirls they go all discreet and the ads looks more like fashion spreads than anything, until you inspect them just a little closer that is. Click the images for large versions.

See also, outdoor billboard with skirt

Client : Secret Diary of a Call Girl
Agency : DRAFTFCB Auckland, New Zealand
Craig Owen (Photographer)
James Mok (Creative Director)
Dave Brady (Art Director)
Hayley Marks (Copywriter)

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alex's picture

Nice. I didn't know that about the men's aftershave.

purplesimon's picture

The other option they haven't considered is that you could wear your favourite hooker's perfume and still your wife would be none-the-wiser. :)