Snickers decided to rip a page from "photoshop disasters" in their fresh ads for Sports Illustrated Swimsuit issue - front and back covers. Last year Snickers created a "Medusa inside cover on Sports Illustrated, which we almost wanted to badland, since it reminded us of Super Models with cable instead of DirecTV.

The photoshop disasters prove that even retouchers aren't themselves when they're hungry, a cute touch is the navel which has been placed bizarrely right underneath the top. Forgotten hands and handbag handles we've actually seen before, so now why know why these things happen! The ad in the back of the issue shows what happens when the wind machine guy gets distracted because he's hungry. It's not pretty.

Client: Snickers Titles: "Retoucher" and "Wind Machine" Agency: BBDO New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Office, New York: Greg Hahn Executive Creative Director: Gianfranco Arena Executive Creative Director: Peter Kain Senior Art Director: Florian MARQUARDT Senior Copywriter: Rodrigo Linhares Executive Art Producer: Betsy Jablow Project Producer: Albert Hajduk Print Producer: Len Rappaport Global Account Director: Susannah Keller Account Director: Josh Steinman Account Manager: Nick Robbins Planner: Alaina Crystal Photographer: Vincent Dixon
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Anders's picture
    Anders (not verified)

    This is really lazy. They just borrowed the idea from Photoshop disasters.

    Mar 28, 2016

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