TBWA Tequila\ Johannesburg reckon that if the person behind the till looked like a classic criminal, people might finally see the smart in having extra security in from the chip and pin technology. Most criminals don't look like criminals, you know.

Client: Standard bank
Agency: TBWA Tequila\ Johannesburg
Chris Saunders (Photographer)
Damon Stapleton (Executive Creative Director)
Justin Wright (Creative Director)
Justin Wright (Art Director)
David Edworthy (Copywriter)

Commercials: 
Country: 

Comments (1)

  • alex's picture
    alex

    Criminals wear striped jumpers, eye masks and bags with 'swag' written on the side, as everyone knows.They also sneak around on tiptoe and peer furtively out of the corners of their eyes. Blue chins, too.

    Oct 16, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.