Steimatzky warns that "Potato couch" behavior may have dire consequences. Like, you'll get a little head. Though most men I know always want a little head. ;)
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Credits: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Creative Team Leader: Amit Gal
Art Director: Ran Cory
Copywriter: Geva Kochba

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.