Steimatzky warns that "Potato couch" behavior may have dire consequences. Like, you'll get a little head. Though most men I know always want a little head. ;)
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Credits: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Creative Team Leader: Amit Gal
Art Director: Ran Cory
Copywriter: Geva Kochba

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.