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Stolichnaya got Hugh Hefner in for a two day shoot, which he happily tweeted about. Why two days? Well, it's because Hugh is seen having a drink with himself.
That's Hugh the magazine magnate has a drink with Hugh the chick magnet. The campaign asks would you have a drink with you?
Hugh Hefner has "been distinctive since 1953", and with Stoli at the bar he's no longer upstaged by a bottle of Tanqueray. But then again, he drinks alone.