Elmex toothpaste promises less cavities. It demonstrates this by advertising on bus tickets, that are clipped.....
Elmex – Bus Ticket
Client: Teva
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: July 2009 and ongoing
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
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