So when a ball is deflated,it has "less body"? I'm sure there's a language thing here that I'm missing.

The Client: Toshiba
Media: print
Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Meital Miller, Tom Zakai
Copywriter: Itai Pizanti
Executive Client Director: Daniel Meirovich
Account Supervisor: Adi Netzer
photographer: Menachem Reiss
Published: April, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.