The BBC reports about these new high tech ads on the London Underground which show video in the space where there only used to be boring old paper posters - naturally they even have a video presentation here about it. So who said that the thirty second commercial was dead?
The BBC article, with the obligatory reference to Blade Runner, explains that the ads are actually projected onto screens. Sounds rather old fashioned high tech that. Also, the idea itself is not so incredibly new. Back in May 2004 I sat waiting for my train in the Subway system of Barcelona watching ads on the giant screens. These screens were also airing the very latest up to the minute news and showed the arrest of more Madrid bombing suspects as they were lead out of their houses by heavily armed cops. Boy did that ever make me want to get out of the tube in a hurry.