Saatchi & Saatchi in promotes the TVNZ premiere of cult thriller, American Psycho by showing a photograph of "a real American Psycho".

Ad Agency : Saatchi & Saatchi New Zealand
Mike O'Sullivan, Executive Creative Director
Tim Howman, Art Director
Bex Radford, Copywriter
Group Account Director: Sonya Berrigan


Comments (2)

  • adlib's picture

    While I get the funny, I think this is a pretty crap idea.

    Mar 14, 2008
  • Dabitch's picture

    Still, I knew when I posted it that it would be pretty well hit (and linked.) I was right. So, people find it pretty funny I guess.

    Would have worked just as well with a picture of Britney.

    Mar 15, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.