"Don't age too fast." is the point this age-retouched image is trying to make. It's a backward Evian water and it doesn't really work at all. Plus it's ringing my "I have seen this before" bells, but for something a lot more sinister than a radio channel.
Ah yes, children looking old as a visual idea against child abuse,thanks JoeLePompe.
Advertising Agency: Hemisphere Droit, France
Creative Director: Tapiro Frank
Art Director: Batard Etienne
Copywriter: Lafont Christophe
Photographer: Khuong Nguyen
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