Feeling all retro, this ad is like the pale dusty palette of the late 60s. If you squint for a second you might even believe it's an original Volkswagen ad. Then you realize it's the new beetle, and a cab to boot.

An interesting thing about the beetle, it seems so 90s since that's when it was released. Ads styled more like this may make the car break out from the iPop color shackles and seem more timeless, just like the old beetle.

Agency: All That Yay Client: Volkswagen Photographer: Nick Meek
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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