Duval Guillaume in New York went out and painted the town yellow to promote the Wafels & Dinges truck, the popular mobile vendor of Belgian Waffles.
If anyone is keen on watching a video of 'the event' where edgy creatives fill a Bazooka bucket with yellow paint and then hit the streets to paint the town...eh.. yellow, well then by all means click the image. Photos of the end results are inside. They're like little yellow waffle carpets leading up to the waffle bus. No word on how New York City feels about the paint yet.
Ad agency: Duval Guillaume