These vinyl stickers are becoming increasingly popular as advertising media. Dublin City uses them to seal the drains with a giant sink plug. The tagline reads: “Water is precious. Let’s conserve it.”

Previous vinyl sticker ad

Campaign for water conservation created by Publicis QMP, Dublin
CD, Ger Roe
Art Director, Ciaran McCarthy
Copywriter, Darragh Carey


Comments (10)

  • Dabitch's picture

    If that guy doesn't watch where he's going he's gonna walk straight into that pole.

    Feb 07, 2008
  • alex's picture

    Don't worry, that pole's just an ambient ad for The Campaign For Dog Toilets.

    Feb 07, 2008
  • kgeiger's picture

    This is a nice idea. Congrats to the team.

    Feb 08, 2008
  • TDD's picture

    Why are they sealing the drains? Don't the drains serve an important purpose?

    "Happiness is overrated."

    Feb 09, 2008
  • Dabitch's picture

    Yes, that part of Vinyl stickering the drains (for any advertising reason) doesn't make sense to me.
    Also, I wonder who gets paid for that media. In this case it's the city advertising, so it's a really cheap way for them to do it, I presume. But in the case of Saatchi's NYC steaming "Coffee"-drain that I linked to as previous example, I wonder how they got that deal. (and how the steam escapes when you can't see obvious holes)

    Feb 09, 2008
  • tod.brody's picture

    I remember a few years ago when Saatchi's steaming coffee cup was in the news in NYC, and there was lots of talk about whether it was a hoax or real. I don't know anyone who actually saw any of the alleged coffee cups around town, and then lots of people think that the photo of the girl in the long coat walking past the cup looks like it's photoshop, and not done very well at that. Although I think it's pretty convincing???

    Feb 09, 2008
  • Dabitch's picture

    That looks like Seventh Ave down in the village. Get off the street girl, you're gonna get killed!

    Feb 09, 2008
  • adlib's picture

    I think the Folger's coffee is photoshop from the "Fake floor". I want to work on the fake floor.

    Feb 09, 2008
  • Wendall's picture

    That last picture with the girl may be Photoshopped. I think I see a bit of an artifact rim around the coffee cup.

    Feb 14, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.