Oh how fun this must have been to create-- literally. Play-Doh is a nice reminder that while apps and photo editing tools are nice, nothing is better than getting your hands into the mix. This was also built around the insight that when kids play they, they don't just play. They build worlds around them. It took months of trial and error until these Play-Doh crafted lines were ready for the spotlight. Every piece was shot in studio by French photographer Marc Da Cunha Lopes. When's the last time you saw a hand-made campaign?

As for the headlines, they do a great job of expressing the idea that children are naturally innocent, so let's keep them that way. In their world, head transplants are common, instead of disappearing species they're inventing new ones, and when it comes to color integration, they don't see what all the fuss is. I wish all of the political pundits who claim their eight-year old asked them a question about James Comey/Putin/Trump/Whatever would see this and then shut up. I would rather live in Play-Doh's world.

Client: Playdoh
Agency: DDB Paris
Executive Creative Director: Alexander Kalchev
Art Director: Emmanuel Courteau, Natacha Olive de Cherisey, Rémi Picard
Copywriter: Jean-François Bouchet
Account Supervisors: Marie-Laure Dangeon, Camille Passot
Client Team: Hélène Kurz, Karine Martinez, Sylvaine Gomez
Clay Modelers : Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard, Marion Dervaux
Photographer: Marc Da Cunha Lopes

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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