Open and Kelseys Redefine the Roadhouse

Open and Kelseys Redefine the Roadhouse

Kelseys has been one of Canada's go to restaurants since 1978. In an increasingly competitive market segment they were looking to attract the new generation of Kelseys customers while not alienating their strong base of regulars. Kelseys came to Open for help in looking to define today’s Original Roadhouse while being relevant and modern.
Open worked with the Kelseys team to develop a new identity that was true to its roots – capturing the original roadhouse concept

Creative Agency: Open
Partner

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