Panda Express "Celebrating Chinese New Year" (2018) 1:47 (USA)

Chinese New Year is less than ten days away. Reach Agency tapped a special artist to help Panda Express celebrate. They collaborated with Brooklyn-based, American Chinese artist Jing Wei who created festive new packaging, depicting the traditions of the holiday, while also sharing an inspiring message of togetherness and hope. Reach Agency
Managing Partner: Gabe Gordon
Senior Creative Strategist: Emily Wang
Director: Ryan Ovadia
DP: Garrett Shannon
Editor: Daniel Ainsworth