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It's not just a bad hair day. It's a bad day. When Pantene stopped distributing its curly hair cream Israeli women didn't take it lying down. Grey decided to answer the complaints on social media one by one, turning their bad days into good days.
When the women shared their good day experienced, everything turned around, including Pantene's bringing the product line back.
Client: Pantene
Agency: Grey Tel-Aviv
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen
Art director: Ira Gimpelevich
Executive Client manager: Anat Leventon
Supervisor: Mor Reuveny
Planner: Omri Gitter
Digital Producer: Ran Rolnizke
Digital Director: Yuval Hollander
Special Projects Producers: Galit Siman-Tov
Photographer: Oron Caspi
Production Company: Green Productions
Producer: Ronen Hoffman
Video Editor: Ilan Manor
Sound: Signal Music & Sound Ideas
Original Music: Roy Dotan
Narrator: Orly Rabinian