Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
Someone keeps breaking into the general store and drinking all the Pepsi. The Sheriff has some suspects already.
"I think the fat one knows..."
Only the 45-second edit aired in the Super Bowl. The 60 aired at other times.
Client: Pepsi
Spot name: "Break In"
Ad agency: BBDO
Director: Joe Pytka