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Pepsi wants you to Live For Now. So they got English magician Steven Frayne, better known as Dynamo, to levitate next to a double decker bus that was branded with Pepsi Max: #LiveForNow. And just in case you weren't aware, it also ends with Dynamo drinking the beverage, too.
Over-branding aside, apparently onlookers were still excited to witness it. Or at least the ones carefully edited into the case study.
And while a good magician never reveals his secrets, if it's anything like this similar trick done by a german performance artist, we already have a good idea how he did it.
Agency: Arnold KLP
Client: PepsiCo
Creative Director: Andrew Watkinson
Production Co.: Inner Circle
Director: Alex Hartman