In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Back in Soviet Russia, Pepsi drink you!
We see motorcycles rolling up near St. Basil's church in Moscow, a teen skateboarding past three disapproving old women, a kiosk selling Pepsi, a boy break-dancing like Michael Jackson, and more "American" influences.
As bemused parents look on, the young generation in Russia is exploring new looks, new music, new ways of getting around, and Pepsi. This is the first American ad ever to be filmed in Moscow, with an all-Russian cast. Pepsi has been sold on the Russian market since 1974. In 1987, Pepsi was the first advertiser to buy air time on Soviet TV.
