DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)
Client: Pescariu Sports&Spa
Agency: DRAFTFCB Bucharest
Dragos Radulescu - Creative Director
Dan Bondrea - Copywriter
Wanda Hutira - Art Director
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i need one of those!
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PermalinkLooks like joelapompe just badlanded this, Gold’s Gym Cairo had done a body-building hairdressers thing already in 2006.
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