Pescariu Sports&Spa - BodyDressers Six-pack bib - ambient

Pescariu Sports&Spa - BodyDressers Six-pack bib - ambient

DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :) Client: Pescariu Sports&Spa
Agency: DRAFTFCB Bucharest
Dragos Radulescu - Creative Director
Dan Bondrea - Copywriter
Wanda Hutira - Art Director

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