National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)
Client: Pescariu Sports&Spa
Agency: DRAFTFCB Bucharest
Dragos Radulescu - Creative Director
Dan Bondrea - Copywriter
Wanda Hutira - Art Director