Petits Frères des Pauvres - Don't Leave Them Alone at Christmas - Jaques (2020) :90 (France)

This campaign wanted to remind us to care for our elders who live alone in isolation, so they do not feel so desperately isolated.  Especially now at Christmas when, despite Covid, we are all trying to gather socially in whatever way we safely can, but more so than ever, our older generation are in isolation because they can't join us. 

For Alexis Benoit, Creative Director Ogilvy Paris: "It's a bold change of tone in the midst of a wave of 'feel-good' ads, a deterrent through humor, because it was absolutely out of the question to be preachy".

Hence the tragicomical execution. Call them, write them, zoom them, but above all, don't leave them alone at Christmas.

PETITS FRÈRES DES PAUVRES

Director of Communications: Emmanuelle Soublin

OGILVY PARIS

Presidents: Matthieu Elkaim & Emmanuel Ferry

Creative Director: Alexis Benoit

Artistic Director: Julien Bon

Copy Writer: Victor Chevalier

Strategic planner: Johanna Camenen Djian

Account Director: Hicham Ghazaoui

Account Executive: Aurélia Suzialuk

PRODUCTION

Director: Bruno Merle

DOP: Romain Carcanade

Production House: H&O

Head of Production: Julien Sanson

Producer: Julien Sanson

Post-producer: Aurélie Appert

Sound: Johanne Kenniche

Post Production Co: Micros MPC

Directeur VFX Studio : Fabrice Damolini

Editor: Philippe Roch

Calibrator: Nicolas Guibert