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FCB and Piero Mattresses have found a very interesting creative selling angle for their really comfortable mattresses. Sure sure, we all know that a good nights sleep helps us do better during the day, and we all have seen countless ads explaining why one mattress is better than the other, but FCB cut straight to the point: you're ugly when you sleep. Sleep at home.
Do not miss the equally awkward office version.
Ad Agency: FCB Buenos AIres
Creative Director: Tony Waissmann
