Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Sex sells - sex Varga's style sells even better. End of class. Pin-up Girls!
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Agency: Benenson Janson Los Angeles, C.A.
AD: Howard Benenson
CW: Barbi Needle
Found in Archive 1 1996
First Headline reads: Obviously, she aroused more than his curiosity.
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Client: LEE
Agency: Fallon McElligott Minneapolis
AD: Don't Know CW: dunno either
First Headline Reads: He said the first thing he noticed was your great personality, he lied.
2nd headline: From across the room he won't be able to tell you have a great sense of humor.
Payoff: Lee The brand that fits.
Update July 6 2022 (!!!): The ad agency andrewjansonpartners who were behind the Trixie campaign updated the layout and added a signature from the model, who is none other than Charlize Theron!
I personally like the original grunge font look with the stark contrasts in color, which was very "in" at the time. But it's nice to have variants!