National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Get the tissues handy because this is one moving piece. Ida has incurable breast cancer. She has learned to take everything one day at a time and enjoy her remaining time with her husband and especially her daughter Solveig. What Ida doesn't realize is that Solveig has a very beautiful surprise for her mother. She partnered with Pink Ribbon Norway to create an animated story about why she loves her mom so much. The end message is heart wrenching: Spend time with those you love
Client: Pink Ribbon Norway/JCP