National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Not only is there little awareness about breast cancer in Pakistan among the poorest in the country but women aren't allowed to speak openly about it. It is a cultural taboo for women to be treated for breast related issues. As a result, their silence cost 40,000 people their lives last year. To circumvent this, Tonic International Dubai created the Pink Bra, a smart bra if you would, that encourages women to self-test and can also detect breast cancer early. Really neat idea.
Client: Pink Ribbon Pakistan Foundation.
Agency: Tonic International, Dubai
Executive Creative Director: Cristiano Tonnarelli
Creative Team: Usman Saleemi, Jaison Ben
Account Manager: Tiya Fazhelbhoy
Production House: Filmmaster MEA
Executive Producer: Andrea Ciarla
Producer: Antonio Sabatell
Producer: Anna Domaneschi
Director: Brian Breheny