Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
In the deep archives, a man pulls to shift the shelves and inadvertently gets another man stuck. As he rushes over to ask the other man if he needs help - part of Poolia's tagline: "Behöver du hjälp?" - the man replies with a long list of his skills declaring that he's very competent. Thus we learn that Poolia is looking for very competent people. Who aren't stuck between the shelves of archives.
Tagline: Behöver du hjälp? Ring Poolia!
Spot title: Är du också väldigt kompetent?