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Porsche 911 Rear Horsepower - Print billboard campaign by Fred & Farid Shanghai

Porsche 911 Rear Horsepower - Print billboard campaign by Fred & Farid Shanghai

 


911 REAR HORSEPOWER

 


After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower. 

The 911 is the unique car with the engine placed in the back.Since fifty years 911 are built like this. 


This campaign is a metaphor of Porsche's unique rear engine design.

Title: REAR HORSEPOWER

Brand: PORSCHE (CHINA) MOTORS LTD

Agency: FRED & FARID SHANGHAI

Executive Creative Directors: FRED & FARID

Creative Director: Feng Huang

Associate Creative Director: Laurent Leccia

Brand Supervisor : CARSTEN BALMES, ESTELLA YANG

Account Director: Gregoire Chalopin, Vivian Wang

Art Director: Laurent Leccia

Copywriter: Laurent Leccia

Agency Producer: Joanne Zhou, Terry Jin

Illustrator: Marc Burckhardt, Asaphz

Retouching: Happy Finish











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