In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Bill Hader and a couple of crew guys discover a new way to eat Pringles, mash them together for new flavour combinations. Or... Maybe that's just how Pringles convinces you to go ahead and buy seven different flavours, why settle for just one. Go ahead, you can pig out, I mean the can closes and keeps the chips fresh, right? As if there will be any left once I'm done with them.
Ad Agency: Grey, New York.
