Prophet redesigns AEG

Brand and marketing consultancy Prophet have given AEG, the leading home appliance brand, a big redesign. An overhaul in fact. They made the red color darker, updated the logo by removing the Electrolux "parent" brand symbol, and simplifying the logotype overall. I can't say that i saw the original as it's not a brand I'm familiar with in the states, but I like the look. Clean, streamlined and modern.