Proust.com - Joshua - (2010) :30 (USA)

For its launch rollout, startup Proust.com engaged production company Civilian Studios in an ongoing collaboration tailored for micro-targeted advertising strategy. The relationship is emblematic of Civilian’s methodology and is a natural fit with Director Diane Paragas’ roots in documentary experiences and brand promotions. The inaugural spot, “Joshua” launches this week and was just named the Google TV for ALL First Place Winner. Client: Proust.com
GM: Tom Cortese
Marking & PR: Stacy Simpson
Production/Editorial: Civilian Studios
Director: Diane Paragas
Executive Producer: Sam Milgrim
Writers: Diane Paragas, Susan Perlbachs
DP: Khalid Mohtsaheb
Editor: Diane Paragas
Casting: HOUSE casting
Location: Soho House
Music: Yessian
“Joshua” track: Aimee Mann