Public - "Investing for those who take it seriously" (2025)

Public - "Investing for those who take it seriously" (2025)

Public, the platform for long-term investing, has announced a new brand campaign with the tagline: “Investing for those who take it seriously.” The launch of this campaign marks the evolution of Public from a social investing app to a full-fledged investing platform built for investors who build and manage sophisticated portfolios.
The campaign starts with a new advertisement featuring Timothy Olyphant that pokes fun at the casual and risky investing culture that has emerged over the past years.

Videos

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Credits

Credits Client (Public) VP Brand Marketing: Zach Dioneda Principle, Copy: Alexander Ford Director, Brand Design: Sam Jorden Agency/Production Partner (Bindery) Founder, Lead Creative: Greg Beauchamp Partner, Managing Director: Carter Collins Executive Creative Director: Kim Devall Producer: Laura Hockstad Line Producer: Lendi Slover Director: Connor Hurley DP: Peter Steusloff Post Producer: Laura Hockstad Editor: Chris Hilk Colorist: Peter Steusloff Sound Design: Jesse Springer

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