In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Public Mobile thinks commercials are too expensive, so they're saving money by running the audition tapes instead. Everything about this is fun, from the casting to the intentionally horrible lighting. Not sure if the acting is intentional or not either, but I'll be generous and say it is. Either way, funny stuff. And also, good on Public Mobile for being a good sport. It's not every day you have a client that is cool with actors delivering their selling points in such a crude fashion.
CLIENT – Public Mobile
Manager: Catalina Lopez
Senior Marketing Manager: Susana Gomes
Marketing Specialist: Daniel McConnell