Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
You have to admire the tagline; "it's a lot less bovver than a Hoover" - throwing in someone else trademark for good measure. The Shepard keeps commenting, in rhyming pithy sayings, about how difficult it will be to mow the lawn after it has been left for 17 days and has grown over his shoes. He's wrong on every count, including on when the rain will start. Qualcast Concorde