This campaign is from the Québec Government's health and social services department. Ministère de la Santé et des Services Sociaux du Québec. Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behavior instead
Client: Québec Government's health and social services department Ad agency: Marketel Creative Director Gilles DuSablon Art Director Stéphane Gaulin Copywriter Linda Dawe Account Director Anouk Crevier
