(note - this was previously under "scoop only at adland" since it was. For archive broswing I've moved it to Radio spots)
Where have all the good men gone And where are all the Buds? Where's the street-wise Hercules To fight the rising suds? Isn't there a white knight to pump this foamy keg? Late at night I toss and turn and spill beer on my leg I need a hero I'm holding out for a hero 'til the end of the night He's gotta be strong And he's gotta be fast And he's gotta be drinkin Bud Light - Bonnie Tyler-Anheuser-Busch, circa 1987 (more...)
My friends, after months of relentless searching, a plethora of dead ends and moderate exaggerations as to the searching and dead ends, may I finally present to you, to help ring in the new year... the lost episodes of Bud Light Presents - Real American Heroes.
What makes this posting especially sweet is the fact that today marks the day that AdCritic finally got around to posting the first batch of spots (minus one) that we posted here over three months ago. Slowpokes - it's amazing they get so much credit. So consider this a sequel, if you will, to the first fifteen spots of this stellar DDB Chicago radio campaign that were first posted here, at Adland, back in early October 2000 - for now, this advertising odyssey is complete. Arthur C. Clarke may have been wrong about the HAL 9000, but at least we now have the BUD 21.
- Clay2 Requirements: Quicktime 4+, the Panasonic RS-817Sa 8-track tape deck or suitable MP3 player
Once again, this is a critical review for educational-type purposes, so, like, get opinionated or something.
Here the first fifteen are, again: