Return of the Real American Hero - all 21 radiospots.

(note - this was previously under "scoop only at adland" since it was. For archive browing I've moved it to Radio spots)

Where have all the good men gone

And where are all the Buds?

Where's the street-wise Hercules

To fight the rising suds?

Isn't there a white knight to pump this foamy keg?

Late at night I toss and turn and spill beer on my leg

I need a hero

I'm holding out for a hero 'til the end of the night

He's gotta be strong

And he's gotta be fast

And he's gotta be drinkin Bud Light
- Bonnie Tyler-Anheuser-Busch, circa 1987 (more...)

My friends, after months of relentless searching, a plethora of dead ends and moderate exaggerations as to the searching and dead ends, may I finally present to you, to help ring in the new year... the lost episodes of Bud Light Presents - Real American Heroes.

What makes this posting especially sweet is the fact that today marks the day that AdCritic finally got around to posting the first batch of spots (minus one) that we posted here over three months ago. Slowpokes - it's amazing they get so much credit.

So consider this a sequel, if you will, to the first fifteen spots of this stellar DDB Chicago radio campaign that were first posted here, at Adland, back in early October
2000 - for now, this advertising odyssey is complete. Arthur C. Clarke may have been wrong about the HAL 9000, but at least we now have the BUD 21. - Clay2

Requirements: Quicktime 4+, the Panasonic RS-817Sa 8-track tape deck or suitable MP3 player


Mr. Bass Plaque Maker


Mr. Bumper Sticker Writer


Mr. Fortune Cookie Fortune Writer


Mr. Hawaiian Shirt Pattern Designer


Mr. Putt Putt Golf Course Designer


Mr. Really Bad Toupee Wearer

Once again, this is a critical review for educational-type purposes in order to fall under the fair use provisions of copyright-law, so, like, get opinionated or something.

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