United Way - Super Hero Steve Barnes, Rick Jackson, Janet Williams, (2008) :17 & :30 (USA)

Energy BBDO created this campaign for United Way of Chicago - it also has posters and postcards, and street theater.

Volunteering makes you feel good, like you’re making a difference and doing something extraordinary. Taken to an extreme, it makes you feel heroic. Or super-heroic.
To bring this version of superheros to life, we wanted to use a medium that everyone can relate to: comic books. All ages, races and classes can relate to superheros and the comic book medium.

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Shaka_Zulu's picture

Hahaha! I love the quirkiness of this campaign… very strong insight as well. “Don't be so humble… Janet"