The Royal Air Force regular and reserve is a profession that isn't showcased all that often. Until now. This campaign is made for social media and aims to attract millennial men and women by showing them what a cool job it really is. In it, we get to see people like Amanda, who really is in the RAF doing cool stuff on a boat, snorkeling, and hanging out with crew and fishes alike in exotic locales.i have to say, if this is the only ad I saw, I would think it was one big holiday instead of like, a wing of the armed forces. It reminds me of the strategy the U.S. Army's ads had in the 80's. It wasn't "protect and save the world and your country," but "earn money for college." I'm curious to see how effective this particular spot will be.
Client: Royal Air Force
Agency: WCRS (Engine)
Executive Creative Director: Ross Neil
Creative Director: Ben Long
Creatives: Jason Keet, James Hodson
Agency Producer: Alex Honnor
Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt
Planning: Olivia Stubbings
Media Agency: MEC (Planning), Carat (Buying)
Production Company: Park Village
Director: Jack Driscoll
Producer: Joe Walker
Editor: Sam Jones & Chris Roebuck @ Cut & Run
Post-Production: Grade: Paul Harrison @ Finish & Houmam @ ETC
Audio: Father sound design
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